Branding tomorrows

Critical Cleaning

>

How do you become the go-to brand in a market where ‘just clean’ isn’t enough?

In a world where ‘just clean’ is no longer enough, we teamed up with Mafo to develop a brand that sets the new standard in industrial cleaning. The result? Supura – The Critical Cleaning Company.

Supura develops and manufactures high-quality cleaning solutions for sectors where hygiene is critical, such as the recycling industry and cleanrooms. Organisations in these sectors are under pressure to operate more efficiently, safely and sustainably. This trend calls for new solutions and brands that provide direction. Drawing on our ‘Branding Tomorrows’ philosophy, we are building, step by step, a brand that does exactly that.

Supura brand movie

watch brand movie

Supura’s ‘Tomorrow’s Business’ is about raising standards in critical production environments.

determining the foundation

Talk tomorrows

Together with Mafo, we laid the foundation. We explored ambitions, brought insights to the table, and researched the market. Not to confirm existing ideas, but to jointly determine the course for tomorrow.

A SHARP BRAND STRATEGY

Think tomorrows

Here, we translated the foundation into a sharp brand strategy. We made choices in positioning and developed a name, identity, and tone of voice that align with Supura's essence: elevating cleaning and labor standards with sustainable and reliable solutions.

Working together on the rollout

Team-up tomorrows

In this phase, we collaborate intensively on the rollout. With a dedicated team, clear structure, and direct communication, we continuously build brand architecture, communication tools, and activation. Supura gained a face, character, and conviction, and we launched Supura Care, enabling organizations to avoid upfront investments.

Supura in numbers

2500+

projects

years of experience

year warranty

mission

Today, Supura stands strong as a brand. And our collaboration continues. Driven by shared ambition, we continue to build a brand that adapts to tomorrow's challenges.

“What makes this collaboration special for us is its continuity. Thanks to the consistent structure, weekly alignment, and direct communication, we are jointly building Supura's development. MORE truly feels like an extension of our team.”

Daphne de Vos - Marketing Manager Supura

Do you want to remain relevant tomorrow too?

Have you seen the impact of our work for Supura? Imagine what we can achieve together for your company! At MORE, we turn strategy into results, just as we did for Supura. Ready to turn your challenges into opportunities? Contact us and discover what we can do for your tomorrows.