Branding tomorrows
Field of engineering
How to change the biased view of technology?
By making it attractive! For a strong and futureproof country, it is crucial to introduce enough young people in the Netherlands to technology. For Sterk Techniek Onderwijs, we developed Bliq: a concept consisting of a video series and live events. The goal? To introduce students to the infinite possibilities of technology in a form that suits them. Numerous episodes of Bliq can now be seen on NXtv - an interactive video platform for technology. And sure enough, they are used daily by many schools.
Tomorrows business of Bliq is about making young people enthusiastic by exploring the endless possibilities of technology to show.
“Technology is dirty hands and hard work.”
Knowledge
“Technology is all around us. It's in everything we see and use. '
“You're not getting what you deserve with technology.”
Attitude
“Creating awareness among parents, teachers and young people'
“Technology isn't for girls.”
Behavior
'Changing perceptions by experiencing technology'.
Bliq in numbers
76,686
reached young people
10,575
professionals
reacheD
reacheD
71.2%
watches the entire episode
14,288
total number
of views
of views
NXtv. Watch tech now!
NXtv is a video platform where (high) tech comes to life. Fun, exciting and spectacular! NXtv stimulates curiosity and rewards it richly with beautiful, inspiring and simply fun content about our audience's favorite topics.
